This Isn’t A Résumé

Who the f*ck is Gubi?

He’s a New York kid who never stopped making things. A camera in one hand, paint on the other, running on instinct and curiosity. The kind of person who’ll turn any space into a set, a concept into a campaign, half a thought into a brand.

Gubi’s produced campaigns, films and creative systems that turn vision into something you can actually touch. He can feel what’s real, knows what’s next, sees what’ll cut through. He’s the quiet force behind projects that look effortless but run on precision.

He learned early that talent doesn’t mean sh*t without discipline. That art’s just chaos until you build systems that make it mean something. That leadership isn’t about noise. It’s about clarity. Composure when everything’s moving too fast to see straight.

He’s worked with jazz artists, cannabis founders, filmmakers and elected officials. He’s produced, painted, branded and built. Every project a new experiment. Every city a new classroom. He follows momentum. He doesn’t play it safe. He evolves faster than everyone else in the room.

Ask him what he does and he’ll probably laugh. Because the answer changes. Some days he’s behind the lens. Some days he’s in the edit. Some days he’s just staring at a wall, waiting for an idea to talk back. 

Someone once asked him to describe himself. He just said:

“I am whatever I have to be whenever I have to be it.”

Then he walked away.

That’s Gubi.
The kid from the city who turns ideas into reality.
The man who turns pressure into art.
The creative who can’t sit still because the world keeps moving.

Call him an artist, a producer, a strategist. He’ll answer to all of it.
But really he’s just someone who refuses to stop creating until it all makes sense.

That’s how he lives.
That’s how he works.
That’s who the f*ck he is.