GUBI CREATIVE

A studio of one. Where art, film and strategy converge.

Who am I?

William Chiriboga on paper.

Gubi everywhere else.

My work lives where strategy meets emotion. I create films, paintings, campaigns and branded experiences that leave an impression, not just visually but emotionally. Grounded in both fine art and production, I see every project as a chance to experiment, refine and reveal. Each one begins with a question and I follow that question into the space between structure and instinct. Between concept and feeling.

I make work that lingers. The kind you don’t forget.

Meet Gubi

Creativity is nothing without clarity.

The Studio in Four Parts

Everything I make starts here.

Creative Direction.

Film Production.

Photography.

Paintings.

Four ways I work. Four ways I see the world.

Each part moves differently. Sometimes they stand alone. Sometimes they overlap. Together they shape the way I create and collaborate.

Start anywhere. It all connects.

  • Creative Direction

    I shape the voice, visuals and structure behind brands, campaigns and the systems that support them.

    Set the tone

  • Film Production

    I manage production from early planning to final delivery. I oversee budgets, schedules, crews and creative execution.

    roll the reel

  • Photography

    Portraits, products, textures and places. I use the camera to give them presence.

    view the frame

  • Paintings

    Color, gesture and control undone. Raw. Layered. No clients. No briefs. This is abstraction.

    Enter the studio

Or hang here and scroll for a bit.

Everything is intentional.

Latest Launch

Not every deal finder has style. This one does.
For Price Hunter Pro, I created the full brand identity from the inside out. Voice. Look. Feel. All of it.

Client
Theodore Eftimiades

Date
9/1/2025

In Their Words

  • “Working with Gubi is like tapping into creative voltage. He doesn’t just bring ideas, he brings fully formed ecosystems. From brand identity to experiential vision, every project we built together felt layered, intentional and ahead of the curve."

    Michael Guttsen

    Graphic Designer & Former Business Partner

  • “Gubi saw the vision before I could even articulate it. From designing the album art to filming my concerts and crafting the EPK, he created a full world around SEEMS that felt elegant, timeless and deeply personal.”

    Kelly Green

    Grammy Nominated Musician

  • “Gubi is the kind of producer every director hopes to find but rarely does. He's all in, from breaking down scripts and building budgets to locking down locations and leading post."

    Jonathan D’Rozario

    Award Winning Writer & Director

  • "He brings edge, clarity and cool in equal measure. No hesitation, no limits. Every choice was daring and deliberate. That is what you get when you work with Gubi. He didn’t just rebrand Price Hunter Pro, he reinvented what it could be."

    Theodore Eftimiades

    Founder, Price Hunter Pro