GUBI CREATIVE

A studio of one. Where art, film and strategy converge.

Hello, it’s me.

William Chiriboga on paper.

Gubi everywhere else.

My work lives where strategy meets emotion. I create films, paintings, campaigns, and branded experiences that move people, not just visually but emotionally. With roots in both fine art and production, I see every project as a chance to experiment, refine and reveal. Each one begins with a question, and I follow that question into the space between structure and instinct, between concept and feeling. I make work that lingers. The kind you don’t forget.

Make it visual.

Make it visceral.

The Studio in Four Parts

Everything I make starts here.

Four ways I work. Four ways I see the world.

Each part moves differently. Sometimes they stand alone. Sometimes they overlap. Together they shape the way I create and the way I help others do the same.

Pick a path. See where it goes. Everything leads somewhere.

  • Creative Direction

    I shape the voice, visuals, and structure behind brands, campaigns and the systems that support them.

    Set the tone

  • Film Production

    I manage production from early planning to final delivery. I oversee budgets, schedules, crews, and creative execution.

    roll the reel

  • Photography

    Portraits, products, textures, and places. I use the camera to give them presence.

    view the frame

  • Paintings

    Color, gesture, and control undone. Raw. Layered. No clients. No briefs. This is abstraction.

    Enter the studio

Everything I make has a pulse.

A Quick Look

Latest Launch

Not every deal finder has style. This one does.
For Price Hunter Pro, I created the full brand identity from the inside out. Voice. Look. Feel. All of it.

Client
Theodore Eftimiades

Year
9/1/2025

open the brief

In Their Words

  • “Working with Gubi is like tapping into creative voltage. He doesn’t just bring ideas, he brings fully formed ecosystems. From brand identity to experiential vision, every project we built together felt layered, intentional, and ahead of the curve."

    Michael Guttsen

    Graphic Designer & Former Business Partner

  • “Gubi saw the vision before I could even articulate it. From designing the album art to filming my concerts and crafting the EPK, he created a full world around SEEMS that felt elegant, timeless, and deeply personal.”

    Kelly Green

    Grammy Nominated Musician

  • “Gubi is the kind of producer every director hopes to find but rarely does. He is all in, from breaking down scripts and building budgets to locking locations and leading post."

    Jonathan D’Rozario

    Award Winning Writer & Director

  • "He brings edge, clarity, and cool in equal measure. No hesitation, no limits. Every choice was daring and deliberate. That is what you get when you work with Gubi. He didn’t just rebrand Price Hunter Pro, he reinvented what it could be."

    Theodore Eftimiades

    Founder, Price Hunter Pro

Coming Soon

  • SIDES

    What should we know about the services you provide? Better descriptions result in more sales.

  • VEDA

    What should we know about the services you provide? Better descriptions result in more sales.

  • A WOMAN AND A GUN

    What should we know about the services you provide? Better descriptions result in more sales.