A Slice of the Tropics in Middle Village

A bold transformation that turns a hidden spot into a local favorite with flavor, atmosphere and energy.

Don’t scroll yet. Read this first.

Hey, it’s Gubi. I’m a creative director and marketing strategist. I help turn small businesses into stories people actually care to follow. That’s what this deck is all about.

Before we get started, I need you to promise me one thing: YOU WILL READ EVERY WORD OF THIS PITCH DECK. Not skim. Read. I took the time to build out these ideas carefully, turning every thought into a concept worth sharing with you. This is not thrown together. It’s built with purpose.

There are only seven sections and they all connect. This is the full picture of how we build the brand, grow the audience and make this place something people talk about.

Find a quiet moment to sit down with it and give it your full attention. It’s important that we all understand what’s being created, what it costs, how it works and, most importantly, its value. This is a quick twelve minute read that leads straight to the goal behind all of this.

The Goal

Transform Tropical Bowls from a hidden shop into a local staple. Give it a look people notice, a vibe people remember and a feed people follow. Every move, from the design to the marketing, is built to keep customers coming back.

Style Is the First Flavor

First impressions start the moment someone walks or drives by. The look sets the tone, builds trust and sells before the first spoonful.

A strong brand starts with what people see. The shop is the heartbeat of the business. The first impression, the photo backdrop, the billboard and the experience all at once. A clean, inviting and vibrant space instantly tells customers that Tropical Bowls is fresh, fun and worth remembering.

Right now, the shop feels invisible. With smart design choices and a few hundred dollars in the right places, we can turn it into a landmark. Think color, light and energy. Neon signs and tropical wall decals. LED lighting that makes the store visible from Metropolitan Avenue. Small design touches that photograph well and invite customers to share their visit online.

Every thriving food brand, from Sweetgreen to Playa Bowls, has one thing in common: a clear, consistent aesthetic. Clean lines, branded color and an atmosphere that says you can trust us with your appetite and health. That polish is what separates a stop from a destination.

This is where the brand begins. The space becomes the story and the story becomes the reason people come back.

Bullet Outline

Redesign the interior with bright tropical visuals (neon, plants, decals, texture)
Paint or decal walls with fruit and island imagery for instant recognition
Add LED lights inside and outside for visibility from Metropolitan Avenue
Use consistent tropical-inspired uniforms or color palettes for staff
Create an apparel and decor guide for brand consistency
Optimize layout for flow, cleanliness and photo opportunities
Add a small “Instagram wall” or neon feature for shareable content

Make It Look as Good as It Tastes

Beautiful visuals turn a small shop into a brand that feels larger than life.

Every image tells the story of a brand. For Tropical Bowls, that story should be fresh, colorful and full of energy. People eat with their eyes first and what they see online or in person shapes how they feel before they even taste a bite.

The goal is to create a library of professional photos and short videos that show the best of the menu, the ingredients and the people behind the counter. Each image should look like it belongs in a national campaign. That level of polish builds trust instantly.

From close-ups of ingredients to cinematic shots of the bowls, this content will make the shop feel established and confident. Each piece will be reusable across every platform to give the brand a professional edge.

Bullet Outline

Photograph every menu item in consistent lighting and style
Capture short motion clips showing ingredients and preparation
Create a shared library of content for social, ads and digital menus
Develop a unified visual tone for all future marketing
Edit and optimize each asset for quick posting and ad placement
Focus on natural light, clean backgrounds and color balance

Turn Views into Visits

The goal isn’t followers. It’s footsteps. Every post should move people closer to the counter.

Social media is where the brand never stops moving. It’s how new customers discover the shop and how regulars stay connected. For Tropical Bowls, this is where we turn visuals into momentum.

We’ll create a feed that looks fresh, organized and alive. Every post will serve a purpose, whether it’s introducing a new bowl, showing behind-the-scenes moments, or celebrating local customers. The tone will stay upbeat and authentic, rooted in the neighborhood while still feeling modern and professional.

With strong visuals in place, we’ll craft short captions that match the energy of the brand. Hashtags will stay focused on Middle Village and surrounding areas to reach the right audience. Then we’ll run targeted ads that reach people within a short distance from the shop. Think students, teachers, parents, medical professionals and office workers who live or commute nearby.

Consistency is key. A regular posting rhythm keeps Tropical Bowls visible every day. The goal isn’t just followers but awareness that drives foot traffic. Over time, this becomes the digital foundation that keeps the brand alive and growing.

Bullet Outline

Create a cohesive, colorful feed using newly produced visuals
Develop short, energetic captions that reflect the brand voice
Post consistently with a weekly schedule to maintain visibility
Use local hashtags to reach Middle Village, Glendale and nearby areas
Run geo-targeted ads for people within a short radius
Mix product shots, community stories and behind-the-scenes content
Encourage followers to tag the shop in their own photos

Run the Block

When people see it everywhere, they start to believe in it. This is how Tropical Bowls becomes the local favorite.

True neighborhood success comes from visibility and word of mouth. Guerrilla marketing gives Tropical Bowls a powerful way to connect directly with the community. The goal is to make the shop impossible to ignore.

We’ll design and distribute physical materials that introduce the brand and explain what acai is. Each piece should include a one-time offer to bring new customers through the door. Flyers, menus and posters will appear in every place where local people spend time. Think schools, gyms, cafes and community centers.

Partnerships will make this strategy even stronger. We’ll team up with nearby gyms, dance studios, martial arts schools and after-school programs. These partnerships can include special discounts, shared promotions, or small sponsorships that introduce Tropical Bowls to hundreds of new faces.

The shop should offer free delivery to teachers and staff at nearby schools, giving them a reason to order regularly and spread the word. Each loyal customer becomes an advocate.

Finally, we’ll extend local visibility with low-cost advertising through neighborhood papers and movie theaters. With Cinemart and Regal Atlas both nearby, the brand can reach thousands of potential customers every week.

Guerrilla marketing is about ownership. When the community sees the brand everywhere, they claim it as their own.

Bullet Outline

Create printed menus and flyers introducing the brand and the product
Include a one-time offer to attract first-time visitors
Partner with nearby gyms, schools and small businesses for shared promotions
Offer free delivery to teachers and local staff during lunch hours
Distribute materials in Middle Village, Glendale, Ridgewood and Maspeth
Run local newspaper ads and short video spots in nearby movie theaters
Reward reviews with discounts to boost online reputation

Make the Moment Matter

A strong first impression is everything. This launch is built to make Tropical Bowls look and feel unforgettable from day one.

A brand only launches once. The first impression sets the tone for how people see it, talk about it and share it. The goal is to create a moment that makes everyone in Middle Village curious enough to stop by and excited enough to return.

The launch will unfold in clear stages. First, we prepare the space. The redesign, lighting and decor will be finished before any promotion begins. At the same time, we will capture photo and video content of the new look and the full menu. These visuals will be used across every platform so that the story feels unified when we go live.

Once the space is ready, we begin the buildup. Social media will roll out sneak peeks of bowls, behind-the-scenes clips and glimpses of the transformation. This creates curiosity and conversation before the official reveal.

Then comes the launch week. All channels will activate at once. Flyers, ads, influencer visits and social campaigns will run together for maximum visibility. The goal is to create buzz that feels too big to ignore.

After the launch, the focus shifts to consistency. Regular content, new offers and local partnerships will keep the momentum alive. When every detail lines up, people do not just visit. They stay loyal.

Objective: Build anticipation and ensure first impressions are flawless.

Phase 1: Interior redesign and content creation.
Phase 2: Launch polished social media feed.
Phase 3: Execute guerrilla and ad push simultaneously.

Bullet Outline

Complete redesign and content creation before any public rollout
Release teaser visuals on social media to build anticipation
Coordinate launch week with social, print and influencer campaigns
Offer limited-time deals during launch to drive first visits
Capture user-generated content from opening week for reuse
Maintain steady posting and new offers to extend launch momentum

Cool Starts Here

More Than Marketing. A Partnership.

This isn’t about hiring someone to post online. It’s about building a brand that lasts. Working with me means you gain a creative partner who treats the business like his own. I’ll guide strategy, design, content and growth as if I’m sitting beside you every day.

For this to work, I need complete transparency. I must understand the numbers for everything from product costs, margins and profits. That information is the compass for every decision. Without it, I’m guessing. With it, I can shape the story, the visuals and the strategy with precision and purpose.

Nothing I create is filler. Every piece of content must serve a goal, whether that’s traffic, awareness, or revenue. Every action has intent behind it.

The proposed retainer is $1,000 per month, covering creative direction, marketing and brand management. I’m open to negotiation. An ideal arrangement would run for one year, with a review after four to six months to measure progress and discuss adjustments based on growth.

This is a partnership built for results. The goal is to grow together, align strategy with real data and build a brand that becomes part of the community.

Bullet Outline